Manchester-based Tamicare has developed a 3D printed feminine hygiene product that provides a glimpse into an emerging technology that could eventually disrupt the market. An analysis by Jamie Rosenberg, Mintel Beauty Team, for CosmeticOBS-L'Observatoire des Cosmétiques.
Bullet points
1. Tamicare is launching a 3D printed feminine hygiene product
2. The product resembles disposable underwear with an integrated absorbent pad
3. 3D printing has disruptive potential in the category
Tamicare hopes to redefine textile manufacturing
The term “hidden competition” is often used when a technology comes from unlikely sources to render existing products or processes obsolete. Procter & Gamble (P&G)’s Swiffer floor wipes played this role in the household cleaning industry and cell phones have made everything from wrist watches to stand-alone cameras less important to consumers. 3D printing is expected to usher in a new frontier of obsolescence, but it will have more to do with replacing manufacturing processes than the products themselves. In this regard even absorbent hygiene products may not be immune.
Tamicare
, a Manchester, England-based startup run by transplanted Israeli couple Tamar and Ehud Giloh has developed the first 3D printed feminine hygiene product. The garment is unique in that it is disposable underwear with an integrated absorbent pad, and will become available this year at an Israeli pharmacy chain. The company has eventual plans to launch in the UK.
Tamicare’s product is designed specifically for women with heavy menstruation, a group …
