A survey conducted by 1001Pharmacies.com, the leading online health and parapharmacy products portal in France, analyzed shopping behavior on Mother's Day. As a result, consumers are choosing Internet shopping and cosmetics to satisfy their mothers.
Beauty before health
Apparently, kids mostly want beautiful moms. Cosmetics have been at the forefront of Mother's Day gifts. Indeed, as May 31 approached, orders in this category more than doubled. Unlike health products, which have not been successful. " Today, the first reflex of consumers to find gift ideas is the internet. This is even more the case for Mother's Day, when research literally explodes. The most popular category this year was cosmetics and wellness products, but not health-related gifts at all. ." Cédric O'Neill, Pharmacist and co-founder of 1001Pharmacies.com.
Google: a source of inspiration for twice as many people as in 2014
It is a proven fact: more and more French people are using the Internet to find inspiration for their Mother's Day gifts. Every year more and more requests concerning this event are recorded on Google. In 2015, Mother's Day requests increased by 200% compared to 2014 ( Google Trend sources ).
30% more sales thanks to Facebook
If social networks allow you to follow the news of your friends and thus to draw some gift ideas in passing, it is also an excellent marketing vector for brands, marketplaces and e-commerce sites. Thus, sales of cosmetics and …
