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The unmissable event of this year
Trends
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Ecoresponsability
Covid
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Tech / Digital
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Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

When well-being comes firstSubscribers only

Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to achieve this objective, but it is sometimes complicated for them to put the right habits in place. In its latest trends report, the Kantar forecasting agency looked at the wellbeing trend and the ways in which brands can respond to this need.

Longevity: a strong trend in the APAC regionSubscribers only

As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true in the Asia-Pacific region, according to a recent article published by the Mintel forecasting agency.

Sustainability in cosmetics: consumers continue to have high expectationsSubscribers only

For some years now, having an eco-responsible positioning has no longer been a differentiating factor for the general public, but rather a prerequisite. However, consumers are still just as sensitive to what brands are doing. At the Sustainable Cosmetic Summit (held in Paris from 23 to 25 October 2024), Ozlem Senturk, Senior Partner Global Sustainable Transformation Practice at Kantar, presented s...

Are the French ready for the ecological transition?Subscribers only

At a time when the challenges of climate change are becoming ever more urgent, are consumers acting in favour of the planet? This is the question answered by the latest OpinionWay survey for Axa Prévention.

How to assess the safety of innovative cosmetic ingredients?Subscribers only

Cosmetic regulations require cosmetic products to be safe for human health under normal and reasonably foreseeable conditions of use. Before a product is placed on the market, a safety assessment must be carried out and signed off by a safety assessor. To do this, a range of data must be studied. A Toxicological Reference Value, generally derived from an animal study, must be determined for each s...
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Wednesday, October 30, 2024
Longevity: a strong trend in the APAC regionSubscribers only
As life expectancy increases, consumers are demanding cosmetic products adapted to their age-related issues. This trend is proving particularly true i...
Wednesday, October 30, 2024
When well-being comes firstSubscribers only
Covid-19 has left its mark. Since the health crisis, well-being has become a priority for consumers. Most of them are aware that it is up to them to a...
Tuesday, October 29, 2024
Sustainability in cosmetics: consumers continue to have high expectationsSubscribers only
For some years now, having an eco-responsible positioning has no longer been a differentiating factor for the general public, but rather a prerequisit...
Tuesday, October 29, 2024
Are the French ready for the ecological transition?Subscribers only
At a time when the challenges of climate change are becoming ever more urgent, are consumers acting in favour of the planet? This is the question answ...
Wednesday, October 23, 2024
Marketing: what if personalisation was the key?Subscribers only
To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...
Wednesday, October 23, 2024
Consumption: students are struggling as everSubscribers only
Students are among the most vulnerable groups in society. According to a recent study carried out by the IFOP polling institute for COP1 (a major play...
Wednesday, October 23, 2024
Clarins launches its mobile application in the UKSubscribers only
The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the Bri...
Monday, October 28, 2024
How to assess the safety of innovative cosmetic ingredients?Subscribers only
Cosmetic regulations require cosmetic products to be safe for human health under normal and reasonably foreseeable conditions of use. Before a product...
Tuesday, October 22, 2024
K-Beauty is booming in the United StatesSubscribers only
It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...
Tuesday, October 22, 2024
Young Americans are crazy about skincare productsSubscribers only
The American teenage consumer barometer is published twice a year by the investment bank Piper Sandler. For this second 2024 edition, the figures reve...
Wednesday, October 16, 2024
indies brands: instructions for useSubscribers only
In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...
Wednesday, October 16, 2024
The beauty habits of young Americans as told by their parentsSubscribers only
The cosmetics industry is no longer the preserve of adults. Increasingly precocious, the younger generation knows how to take care of itself. In a rec...
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