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Cyber Week, until 12.06
Trends
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Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

Do you speak Z?Subscribers only

A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and 2012, they have a singular way of functioning and break free from many societal codes. To get to know the members of this cohort, the CEW France brought together the team who worked with Éric Briones on the book “Generation Z & Luxury”. Youna Strowski de Lenka, Global Brand Manager at Ykone, was part of the set.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Consumer expectations... in briefSubscribers only

Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024, logistics specialist GXO unveiled the results of one of its latest studies. Kamran Iqbal, Commerce Strategist, was in charge of the presentation.

What are the new beauty trends in South Korea?Subscribers only

South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit (held in Paris on November 20 and 21, 2024), Florence Bernardin, Founder of the Cosme Lab agency, presented the latest South Korean cosmetics trends.

E-commerce: ever-increasing consumer expectationsSubscribers only

If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. According to a recent OpinionWay survey for La Retail Tech, customers expect brands (including cosmetics) to offer a fast, seamless shopping experience.
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Tuesday, December 3, 2024
Do you speak Z?Subscribers only
A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...
Tuesday, December 3, 2024
Connected beauty consumer's guideSubscribers only
In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How d...
Wednesday, November 27, 2024
Consumer expectations... in briefSubscribers only
Understanding consumer needs is crucial for players in the cosmetics industry. At the Beauty Leaders Summit held in Paris on November 20 and 21, 2024,...
Wednesday, November 27, 2024
What are the new beauty trends in South Korea?Subscribers only
South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit ...
Tuesday, November 26, 2024
Christmas 2024: consumers are "optimistic" for the seasonSubscribers only
With the festive season fast approaching, many French consumers are starting to do their Christmas shopping. Despite a persistent inflationary context...
Tuesday, November 26, 2024
E-commerce: ever-increasing consumer expectationsSubscribers only
If shopping from the comfort of home used to be enough of an argument to convince the general public to order online, this is no longer the case. Acco...
Tuesday, November 26, 2024
Time Magazine's best cosmetics of 2024Subscribers only
As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out d...
Monday, November 25, 2024
"Ecodesign" Regulation: cosmetics a priority, according to the JRCSubscribers only
Regulation (EU) 2024/1781, which establishes a framework for setting ecodesign requirements for products, came into force on 18 July 2024. Delegated a...
Wednesday, November 20, 2024
Purchasing power, sustainability, well-being: Euromonitor's 2025 forecastsSubscribers only
With 2024 drawing to a close, it’s time for the trend agencies to give their predictions for the months ahead. The Euromonitor agency has just publish...
Tuesday, November 19, 2024
Beauty: the French in search of the best pricesSubscribers only
Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their bea...
Wednesday, November 20, 2024
Cosmetics shopping: what do Thais prefer?Subscribers only
Thais are swaying between the various distribution channels. In a recent report, trend research company Kantar takes a close look at the buying habits...
Tuesday, November 19, 2024
Cosmetics: the international popularity of Made in FranceSubscribers only
While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI ...
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