Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

After the pink October movement, which focused on breast cancer prevention, it’s now time for the Movember campaign to get underway. This year, Gillette has announced that it is an exclusive partner in the United States of the event dedicated to raising awareness of prostate cancer.

The beauty industry is switching to the green side of the force. Suppliers (of ingredients or packaging) and brands are redoubling their efforts to limit their impact on the planet and offer ever more virtuous solutions. But what about retailers in this race for sustainability? At the Sustainable Cosmetic Summit (held in Paris from 23 to 25 October 2024), Katarzyna Wisniewska, Sephora’s CSR Director, presented her company’s eco-responsible strategy.

Manufacturers are gradually taking on the role of protectors of nature. At COP 16 in Cali, Colombia, the L’Occitane cosmetics group presented its new roadmap for having a positive impact on the planet, its fellow citizens and its flora and fauna.

Pierre Fabre Laboratories, specialists in pharmaceuticals and dermocosmetics, have announced the commissioning of a new photovoltaic panel installation at their industrial site in Soual (Tarne). The aim of the project is to support the company’s energy self-production strategy and help reduce its carbon footprint by 46%.