In addition to enjoying the presence of a hundred exhibitors, visitors will be able to attend conferences and debates led by experts in the beauty industry.

The program

Brand value and values: what are the challenges for brands today and tomorrow?
-> Emmanuelle Dumas, Wellness and Beauty

Touching the color: an extreme luxury
-> Sabine Le Chatelier, Colorprescription
-> Claude Vuillermet, Colorprescription

From makeup to skincare: the rise of solid cosmetics
-> Stéphanie Reymond, Squarexpert

Managing your CSR: purpose, responsible management and environmental impact
-> CEW France

Are you a beautiful person?
-> Jacob Azeroual

Seniors: how to turn the “silver gen” into the “gold gen”
-> Adélaïde Lohio, L’Observatoire Beauté

European Union: ever increasing regulatory pressure on cosmetics, what implications for skincare and make-up products?
-> Caroline Bassoni, Cosmed

Engaging your cosmetic brand community in two countries
-> Nadia Gabriel, Trustt/Mon Vanity Idéal
-> Marlène Louapre, Natura Europe

After augmented reality, what opportunities for makeup brands in the Metaverse
-> Frédéric Lefret, Immersive Talent Agency
-> Jeanne Pouhe, Young Professionals in Beauty

The challenge of regenerative cosmetics: concepts and French illustration
-> Elodie Carpentier, Le Rouge Français
-> Thomas Busuttil, R3 Imagin/Able

Putting an end to the fear of aging: defying the diktat of youth
-> Lan Vu, Beautystreams
-> Michael Nolte, Beautystreams

To go further
• Visit the MakeUp in Paris website