Around the table, there were three international beauty players for whom data is at the core of business: Xavier Chauvin, founder of beauteprivee, Audrey Barbier-Litvak, Managing Director of Glossybox France, and Marc Atallah, co-founder of Zettafox.

Here is a short introduction on the speakers.
Glossybox sends their subscribers a box containing a selection of five products every month: these characteristics involve the use of data, because, according to Audrey Barbier-Litvak, ‘it is data that helps create the perfect box.’
To beauteprivee, a closed online shopping website specialized in beauty which counts three million members in France and Spain, data is also essential: ‘one of our main concerns’, Xavier Chauvin declared.
As for Marc Atallah, he insisted on the fact that ‘data helps draw conclusions to take action. It is a weapon to beat one’s competitors.’ His firm helps companies collect and use data.

What is data?

Data corresponds to a series of information related to one person: here, a consumer or customer. The more complete and rich data is, the more characteristics it contains, and the more profitable its use can be for brands.

A ‘natural’ trace left everywhere

As soon as someone handles a mouse, opens an email, visits …