The two-day 2015 Naturkosmetic Branchencongress held in Berlin, Germany, last October 6-7, was an opportunity to make an update on the natural cosmetics market and its future prospects. It focused on the increasing power of the new Generation Y consumers.
The natural cosmetics market is doing well, conference organizer Elfriede Dambacher reaffirmed during her keynote presentation. And it should continue to do so, since research and consulting firm Kline foresees a +10% growth over the next few years for natural cosmetics, and a +5% growth for ‘really’ natural cosmetics on the global scale.
Still a few weaknesses
Alina Scheinker, of Euromonitor International, came up with the same analysis, but she did underline the sector’s few weaknesses, in particular the fact that consumers are still confused about the differences between natural and organic products.
According to a survey of 16,000 people conducted on the nine main markets, they actually consider natural cosmetics are produced with more sustainable processes or are more respectful of animal wellness than organic cosmetics…
As for the purchase criteria (Euromonitor survey of 8,000 people conducted on the 16 main markets), price remains the No.1 factor (for almost 70% of consumers), far ahead of the brand’s notoriety, the product’s quality, or its natural features (a bit more than 30%).
However, Dr Wolfgang Adlwarth, of GfK, a company specialized in market research, confirmed the fact that the market is globally in good financial health.
He has also found that …
