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Wednesday, June 29, 2016Congresses

The American cosmetics market

© CosmeticOBS-L'Observatoire des Cosmétiques

Second world economic power, dollar weaker than the euro, French products associated with a quality image… At the International Days organized by Cosmed on June 10, 2016, Élodie Fayn, Trade Advisor at the Lifestyle-Health Division of the Business France USA office, presented the American cosmetics market and the essential aspects to be aware of to export there.

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The United States spreads across a 9,826,675 km² area and counts 321.9 million inhabitants (2014 statistics). It covers four time zones – six, if Alaska and Hawaii are taken into account – which means any attempt to export there involves time and reactivity.

The American economy

Already the 2 nd world economic power, the United States is also the first country to get foreign direct investments (75% of which come from Europe).
Its GDP is 17,968 billion US dollars; it increased by 2.7% in 2014.
The inflation rate is estimated at 0.1% and the unemployment rate at 6%.
The United States is ranked 2nd for exports and is the 1 st importer of goods in the world.

The 5 main suppliers for the United States (in market share)

• China: 19.95%
• Canada: 14.75%
• Mexico: 12.54%
• Japan: 5.75%
• Germany: 5.25%

France is ranked 8th in this list, with exports amounting to 27,362 billion euros in 2014 – a 1.64% rise.

The free trade agreement between the United States and Europe

Currently under negotiation, the TTIP is a trade agreement between the United States and the European Union aiming to create the largest free trade area in the …

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