There's a lot of talk about the organic wave. In cosmetics, there is even talk of a promising trend, with some not hesitating to see in it the only future of the entire sector. Others, however, readily point out that the organic market share is still very small and that what they call fashion has its limits, both in resources and in development. This is the state of the debate when it comes to the sphere of professionals… But what about consumers? How do they perceive organic? This is what Cegma Topo, an opinion research and analysis institute, sought to determine in a survey published on 3 December. Decryption.
4 December 2009 "Bio in cosmetics" is a survey conducted by Cegma Topo via the Internet among 563 women aged 18 to 64 in October 2009. First observation: the share of organic products is still fairly limited in cosmetics, since only 28% of respondents declare using at least one organic product, choosing preferably facial care or day creams as well as body care. Most of these consumers are rather young, with a peak in the 30/34 age group. And this choice then corresponds to a global approach, since they also buy organic in other product categories, mainly in food and in the detergents and detergents sector.
Why do we choose organic?
In this matter, it is naturalness that prevails. Consumers first perceive organic cosmetics as composed of natural ingredients and free of chemical substances, while being respectful of the environment. No surprises, here again: it is on these criteria that the arguments of organic cosmetics are based, which has always been placed as a response to the polluting and possibly dangerous for the health of raw materials traditionally used by conventional cosmetics.
In the facial care category, 36.4% of organic"regulars" (and 39.4% in the specific facial care category) choose it …
