Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Here are Pinterest’s beauty predictions for the year 2025.
Aura beauty
“The make-up trend of the year is here. Gen Z and Boomers have come together to create a singular, colorful aesthetic: halo make-up. This year, find your aura and wear it proudly as a halo around your eyes. Your chakras will be all the more open,” explains the platform.
Aura effect, purple blush make-up, multicolored eye make-up and 80s make-up are the most popular keywords for this trend.
Rococo revival
Opulent, busy looks are back. According to Pinterest, this return to ultra-femininity will be particularly popular for events and weddings.
Sea witchery
Does the sea witch aesthetic plunge you into a magical universe? Well, this trend is not likely to end in disaster. In 2025, Gen Z and Millenials will be exploring the darker side of mermaid make-up, embracing wavy wet hair and bewitching nail art.”
Internet users are particularly looking for the following inspirations: dark mermaid make-up, dark and colorful mermaid make-up, wet-effect wavy hairstyles, sea-inspired nails.
Goddess complex
“Reveal your inner goddess? We love it! In 2025, Boomers and Gen-Xers are unleashing their feminine power. Goddess braids, golden masks, precious nail art: a liberating trend that’s already …
