For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving the field open for domestic competition. ChemLinked conducted a survey among Chinese people to find out their taste for different consumer goods, including cosmetics.
In the past, citizens did not trust ‘Made in China’ because of the questionable quality and old-fashioned design of the products,” ChemLinked introduced. However, with the continuous development of China’s economy, service, reputation and cultural identity have become the new labels of local brands.
ChemLinked conducted a survey with a sample of 3,000 Chinese people on April 22, 2021.
The majority of respondents were female, with a proportion of 74.62%.
Most of the panelists are between 18 and 50 years old.
They were asked about their preferences in the following categories:
• food
• beverages
• children’s products
• cosmetics
• pet food
Key findings
69% of the panelists indicate that they prefer to buy imported brands for the same price.
The reasons that drive them to consume this way are:
• quality (72%)
• brand awareness (69%)
Nevertheless, 93% of them declare that they are ready to buy more local products in the future.
They explain this willingness by:
• patriotism (81%)
• ease of access to products (56%)
Focus on beauty
Facial care
Currently, foreign brands in the beauty industry are more popular in China than domestic brands (85% versus 14%).
Consumers prefer them because of:
• Their …
