Summer 2022 special
Tuesday, January 12, 2021Consumers

Mirror, mirror on the wall, who’s the fairest of them all?

Miroir, mon beau miroir, dis-moi qui est la plus belle ?

Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty routines of French women. How do these consumers feel after 10 months of health crisis? It is to this question that IFOP has tried to answer through a recent survey.

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The results come from a study launched in mid-November with 500 women aged 15 and over, in a representative sample of the population.

“When French women are asked how beautiful they feel at this time, a majority of them (about 60%) have a relatively positive and unchanged impression compared to before the pandemic,” comments IFOP. On the other hand, 35% of them confide that they are less comfortable with their current appearance.
In fact, self-perception is being put to the test because “the effect of isolation is clearly a demotivating factor when it comes to looking good. And by ricochet, a factor of depreciation of the image that one has of oneself”.

The youngest are not spared
According to the survey results, 48% of respondents aged 15 to 25 say they have become less pretty since the beginning of the pandemic. According to the survey institute, at this age, appearance is important and one is much more dependent on the gaze of others.

Would the “Millenials” be depressed then? Only in part, because 44% of young women from Generation Y find that they look at themselves the way they used to. The reasons? This part of the panel indicates having …

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