Since the entry into force in 2013 of Cosmetics Regulation 1223/2009, cosmetic claims are under tension and are constantly being examined in the light of the Common Criteria with which they must comply in order to be used. Several of them, targeted as denigrating or even misleading, have been the subject of heated debate. The industry feared a stricter framework with a restrictive list of authorized claims, similar to what is practiced in food. The threat is still not completely excluded, even if it now seems to be contained thanks to self-regulation and its new rules, applicable from 1 July 2019. Beyond the principles already known, they establish a very restrictive framework, in particular for the claims " Free-from… " or " Hypoallergenic “, which will almost all become impossible to display on packaging and in advertising for cosmetic products, and which the control authorities are about to sanction. How can we do without the”Without…" allegations? Which claims should we refrain from and what can replace them? All the provisions applicable to claims, their elaboration and reasons, deadlines and consequences in the event of non-compliance are gathered in this dossier.