Until a few months ago, no one had any idea that a pandemic of this magnitude would strike the world. Today, Covid-19 is on everyone’s mind and is part of the daily life of a good part of the citizens of this world. The coronavirus has had an unprecedented impact on the cosmetics industry. After having shown that the industry knows how to show solidarity, it is time to prepare for the future, to look to the future and to deal with new paradigms.
It is in this perspective that this dossier has been designed. It takes stock of the new consumer needs linked to this health crisis. It has also been designed as a toolbox to give professionals in the cosmetics sector concrete ideas to understand the recovery and to be part of a sustainable approach.
Trends and consumer expectations
Consumer trends and expectations
Lockdown, teleworking, wearing a mask, social distancing or fear of getting sick… the coronavirus has redefined the contours of society.
But in terms of beauty, all analysts agree that Covid-19 hasn’t really created any new trends. It has exacerbated already emerging needs such as more naturalness in cosmetics, better preservation of the environment and a willingness to take care of oneself.
In order to better guide the industrialists, this part gathers the points of view of professional federations, data collected by structures such as Euromonitor, Mintel and many others, and the points of view of experts in the cosmetics industry.
Taking action and relaunching its activity
This health crisis has clearly shown that the cosmetics industry is far from being futile. On the contrary, it was one of the first to mobilize in order to respond to the emergency and to help hospitals, notably by producing hydroalcoholic gels at high speed. With its more traditional products, it was also a source of comfort for many confined citizens.
The time for recovery has come and many challenges await professionals in the sector. How can consumer expectations be put into practice? How to ensure …
