Until a few months ago, no one had any idea that a pandemic of this magnitude would strike the world. Today, Covid-19 is on everyone’s mind and is part of the daily life of a good part of the citizens of this world. The coronavirus has had an unprecedented impact on the cosmetics industry. After having shown that the industry knows how to show solidarity, it is time to prepare for the future, to look to the future and to deal with new paradigms.
It is in this perspective that this dossier has been designed. It takes stock of the new consumer needs linked to this health crisis. It has also been designed as a toolbox to give professionals in the cosmetics sector concrete ideas to understand the recovery and to be part of a sustainable approach.