10 April - US : L'Occitane sentenced for false advertising L'Occitane agreed to pay $450,000 to avoid prosecution in the United States for false advertising. In a press release, the American competition authority (FTC) states that L'Occitane has violated American laws in terms of advertising by falsely attributing to some of its creams slimming virtues. The main product targeted is the Light Almond Cream, which is presented as refining and reshaping the silhouette. According to the FTC," L'Occitane deceived consumers by making them believe that its creams could make them lose weight. ",

April 7 - France: the hard battle of the selective network According to Euromonitor International, beauty product distribution specialists in France adopt various strategies to attract consumers traditionally attached to notions of advice and tailor-made services. Stores like Kiko, which appeared on the French market in 2010, use bright colors of music and especially self-service to push their sales. Other channels, including Sephora, are leveraging their online sales to expand a community where users can rate products and read consumer reviews. The selective distribution channel for beauty products will remain very competitive, and only those players who can adapt their offer to a targeted audience will be …