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Tuesday, July 20, 2021Jurisprudence

The shape of a lipstick can be a mark

La forme d'un rouge à lèvres peut être une marque

The General Court of the European Union ruled in favor of Guerlain against the EUIPO (European Union Intellectual Property Office) and held that a three-dimensional sign consisting of the shape of a lipstick can be sufficiently distinctive to be registered as a trademark.

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