Monday, October 14, 2013Market

Cosmetics for men: a focus on six new rituals of beauty


Revitalizing toners, anti-aging cares, energizing creams, BB creams, PEC contour gels, hand creams … the rituals of beauty for men change, thanks to products specifically designed for them. During the 2013 Beyond Beauty Convention, the Mintel consultancy firm presented a selection of globally-sourced new cosmetic products for men. Focus on six new rituals. 



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Pre-Meeting Face Revamp
Brand : Mazorin
Country : United Kingdom
L aunch date : July 2013
Price : £19 (circa €24.30) / 48 mL (24 single-dose stickpack 2 mL)
Description: Mazorin executive care is a men's skincare range created for urban professionals. Mazorin, means "Mallard' in Friulano, a language spoken in the Friuli area of north eastern Italy where one of the founders of Mazorin was born and where the Brand's labs and production are located. The range has been dermatologically-tested, is free from parabens, mineral oil and synthetic colors, and comes with a fragrance selected under medical advice. Each product within the range is said to offer easy skincare with textures that absorb instantly. In addition, the packaging has been designed by two Italian architects and features matt understated black with strong line colors to create an image that is timeless, masculine and stylish.
The liquid asset sub-line features products claimed to offer instant revitalization whilst reducing visible signs of fatigue. Available as part of the line is pre-meeting face revamp, described as a men's tonic gel that revives dull and fatigued skin. The refreshing effect of this easy to use and carry gel, is combined with a detoxifying …

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