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Wednesday, April 3, 2024Market

French people's favorite retailers

Les enseignes préférées des Français

Which franchises do consumers like to visit? To answer this question, the Institut de la Qualité and Le Figaro have compiled a list of the French’s favorite franchises. The results are based on the collection and analysis of 300,000 customer reviews.

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For this ranking, the Quality Institute selected more than 500 franchised chains (out of the 2,000 or so active in France in 2024) from 62 sectors. A total of 323,982 consumer opinions were collected between November and December 2023 from a representative sample of the French population. Respondents had been customers of the 500 brands over the previous 24 months. Respondents were asked three questions: • Does the brand offer good service?
• Does it offer very good value for money?
• Does it adopt an ecological approach to its business?


Le Figaro and the Institut de la qualité have produced thematic rankings based on different business sectors. They also produced an overall ranking of the most popular brands. Yves Rocher is in first place. Nocibé takes tenth place.

Focus on beauty

Hair salons, nail bars, perfumeries, cosmetics brands (franchises) and beauty institutes received special attention. Here is the ranking in order of overall satisfaction.

Hair salons
• Franck Provost (65,9 %)
• Saint Algue (64,9 %)
• Dessange (64,2 %)
• Coiff&Co (62,9 %)
• Jean Louis David (62,6 %)
• Tchip Coiffure (62,4 %)

Nail bars
• L’Onglerie (59,7 %)
• Colorii (57,8 %)
• ColorForever (55,6 …

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