In the context of the crisis, which has seen many cosmetics groups announce lower results and layoffs, this press release published by Christian Dior is a decision. The group announces a 4% increase in sales, partly driven by its Perfumes and Cosmetics department.
6 February 2009
In its press release, this major luxury brand states that its current operating income was 3621 million euros, up 0.3%. In the current economic context, he adds, this performance is all the more remarkable as it compares to a year 2007 in strong progression.
He continued,"2008 was marked by continued growth by the largest brands, new market share gains, double-digit organic sales growth at Louis Vuitton, which continued to record an exceptional level of profitability, and an excellent performance by Perfumes and Cosmetics and Sephora.
He concluded:"In 2009, Christian Dior Couture's objective, in an uncertain economic environment, is to increase the flexibility of its organization and pursue its strategy of developing emblematic, very high-end products. Given the low visibility over the duration and scale of the current economic crisis, the Christian Dior Group continues to deploy great management rigour in all its businesses. The Group will mobilize its resources in the most profitable activities and markets"…
