They are popular, and let us agree: they are very practical … when ideas are lacking for Xmas gifts. Two to three millions gift-packs, which allow for a nice gift without getting worked up, that are sold every year in France for the Holiday season. Nevertheless, the customers do not buy anything whatever the price. A survey by Promise Inc. gives a clear piece of information.
The study comes from Panel On The Web, a Promise Inc. subsidiary. Promise Inc. is a market advice and research provider, specialized in consumer behaviour analysis.
It has been performed on a representative 500-strong sample group, male and female, 15 and more, between 24 October and 1 November 2011, based on a choice of gift-packs from the beauty world.
The choice: six gift-packs with perfumes or cosmetics, and a gift-box for a care in a beauty parlour, which respectively cost: 45, 50, 69, 76, 109 and 115 €.
Conclusion? Even when it is for Xmas Father , one keeps a cool head!
Price and pleasure
Though Holiday season may push us to spend generously, the economic crisis, well entrenched even in the minds of consumers, makes it necessary to have the purses a bit tighter closed.
As a result, the preferred TOP-3 are also the cheapest ones.
Nevertheless, it is Xmas time anyway: the sole desire to enjoy a precious moment is also a major factor when choosing. As a proof, the packs one would like to get the most … are those that one likes to offer the most!
Further, as pleasure and well-being come together, the pack that …
