What will tomorrow’s society look like? To answer this question, the forecasting firm Wunderman Thompson presented its report on future trends. Valuable data for all beauty professionals who do not have a crystal ball in their possession.
In its study “The Future 100”, the agency deciphers 100 trends (all sectors included) that may redesign the world in which we evolve. A part of this report is dedicated to cosmetics.
New labels
Yesterday’s cosmetic certifications guaranteed the safety and quality of products for the consumer. Today’s certifications attest to the harmlessness of care products on the environment.
More and more beauty industry players are putting information on their packaging (or using a QR code). One watchword: transparency.
The end of “normality”
What is the norm? This question is hard to answer. Some cosmetic brands, in an effort to be inclusive, have decided to cut through the clutter by removing this word from their communication materials.
This is the case of the Unilever group, which is committed to “fight against harmful codes and stereotypes.” Neutrogena is also following the trend and wants to respond to the problems of all skin types.
The art of the absurd
Skin care products are no longer intended to help achieve society’s dictates. On the contrary, they are now the means for the general public to let their creativity flow.
“Consumers are approaching beauty in a spirit of freedom and uninhibitedness,” says the firm. …
