In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Several trends have been identified.
Selling on demand
To have a relevant offer and avoid overstocking, Attest advises brands to sell their products in small series. “The aim is to meet customer needs without over-investing in a trend. It’s supposed to be a win-win situation for companies and consumers.”
Let the show begin
The shop, whether digital or physical, is reinventing itself. It is now necessary to offer consumers a real shopping experience. Retailers can, for example, use augmented reality to create innovative displays or allow customers to try products before they buy. The vast majority of brands already using augmented reality (86%) find that the technology helps to boost sales and attract new customers.”
The importance of sustainability
People are increasingly concerned about sustainable development. Many customers ask about companies’ eco-responsibility practices before making a purchase.
According to Attest, more than two-thirds of Generation Z consumers consider sustainable development to be important when choosing beauty products.
The rise of shopping on social networks
The rise of social networks has helped to change the way consumers shop. On these platforms, influencers encourage Internet users to buy the items they discover by exploring the content or scrolling through their personalised news …
