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Monday, November 23, 2015Market

Christmas 2015: advance, more qualitative gifts and cosmetics


Deloitte publishes the 18th edition of its Christmas survey on European consumers' holiday shopping intentions. In a more favourable but mixed European economic context, the spending budget of French households is up slightly and beauty products are among the top 3 most offered gifts;

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Over 14,000 consumers in 14 countries in Western, Eastern Europe and South Africa were surveyed during the last week of September and the first two weeks of October 2015 to find out more about their spending intentions on Christmas gifts, their food budgets for holiday meals and outings. - The average French budget for the holiday season is up slightly: €577 or +0.23% compared to 2014.  350 €, the amount spent on gifts, up 0.62%. Expenditure on food is €184, up 2.61%, and expenditure on entertainment is €43, down 11.27%. Money comes back in 1st position in front of books among the most desired gifts. Top 3 most offered gifts: chocolates, books, beauty products.  63% of Christmas purchases will be made in stores, including 45% in hypermarkets; 31% of gift spending will be made online.

A more positive Christmas budget trend

In 2015, European consumers remain divided on the current economic situation, but are more optimistic overall. This is particularly the case in France, where more than half of consumers consider that their purchasing power has stabilised (54%).

In this context and after a marked fall in 2014, the average Christmas budget of European consumers …

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