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Wednesday, February 8, 2023Market

Cosmetic packaging: what trends for 2023?

Packaging cosmétique : quelles tendances pour 2023 ?`

Tightening regulatory framework, consumer pressure, climate crisis… so many factors weighing on the packaging sector. What challenges await the packaging of tomorrow? What will cosmetic packaging look like? To try to answer these questions, Mintel has just published its latest report dedicated to the packaging sector.

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The contemporary world is facing multiple crises (climatic, economic, political, geopolitical, health).
Before giving its predictions in terms of trends, Mintel has sought to understand what these societal factors mean for the packaging sector.

From a political point of view, the regulatory framework is becoming stricter in order to limit the impact of waste on the planet. According to the consulting firm, it is important that brands and packaging suppliers anticipate future legislation and show that they are capable of organizing themselves into a chain.

Economic impact
Inflation leads citizens to look twice before making a purchase. “They expect brands to offer products (and packaging) that fit their budget without compromising on the quality or conservation of consumer goods.”

Social factors
The citizens of this world are more and more distrustful of manufacturers. To remedy this, they expect transparency through clear and understandable labeling. Mintel advises not to try to be perfect, but to explain precisely its approach and the difficulties encountered.

Technology boom
Digital technology is an integral part of our daily lives. Why not use these new technologies to inform and unite your customers? More and more brands are using QR codes on their packaging to provide additional …

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