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Monday, February 20, 2023Market

Cosmetic trends that animate the French

Les tendances cosmétiques qui animent les Français

Faire, the marketplace that connects merchants and independent brands, has taken an interest in the consumption habits of the French. To better understand their preferences, the company has partnered with the Carlin forecasting agency to create a trend book.

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Generally speaking, taking care of oneself is de rigueur. The current anxiety context pushes the general public to refocus and to seek to do good by all means. Thus, the house becomes a temple, a refuge, a shelter.

Conscience
In these times of inflation, price is an important buying factor. But so are ethics. Today’s consumer is sensitive to the fact that a brand is committed.

Transparency
This is a growing trend. Nowadays, in order to attract customers’ favor, brands must be clear about their sourcing and manufacturing process.

Organic
Organic is becoming the norm. The French widely favor organic and vegan products for all their uses. They use solid shampoo, mineral toothpaste or hybrid oils for hair and body…,“ says the Carlin agency.

Health and well-being
Food supplements “beauty” are appreciated by the French. The in & out cosmetics is on the rise. “Gummies” (jelly beans) are particularly sought after.

Color
It’s time to enjoy life. And colored makeup seduces the French. “We can also add glitter or nail jewels to sparkle with a thousand lights.

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