The number of sensitive, intolerant, prone-to-redness skin is increasing, as should do the number of people who feel uneasy, due to these worries. As a consequence, the market of cosmetic products designed for these cases is also on the rise, with a still important growth margin and development paths to explore. This is the analysis by the market research Mintel given during the Scientific and Technical Exchanges Meeting, organised by the French Cosmed, on 11 October 2013.
In Europe, after Mintel, more than a third of consumers know by experience what is a sensitive or an irritated skin. Exactly 33% in France and Germany, 37% in Spain, 45% in Italy.
Then, what do they do? While a bit more than a fifth (21% in France and Spain, 22% in Germany, 23% in Italy) spontaneously go to cosmetic products, they are still many (11% in Spain, 15% in France, 16% in Germany and Italy) … who do nothing at all. This is a potential for growth to capture, mainly through information of the public and communication about the benefits provided by the products, comments Emmanuelle Moeglin, an analyst in Mintel.
Launches to a sensitive area
After a noticeable rise in 2012, products dedicated to reactive skin seem to be declining: thus, Mintel forecasts five per cent novelties less in 2013, and 93% of those already on the market come from European brands.
On the contrary, the new products dedicated to sensitive skin are more and more numerous year after year. Thus, Mintel has recorded more than 1,500 launches in 2010 (all areas included), almost 1,800 in 2011. The 2,000 threshold has been over passed in 2012, with a 22% …
