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Wednesday, July 20, 2022Market

Cosmotrends 2022: what's hot in Las Vegas

Cosmotrends 2022 : les nouveautés qui buzzent à Las Vegas

The Cosmoprof show is one of the key events in the industry. After Bologna, the event moved to Las Vegas from July 11 to 13, 2022. And as usual, Beautystreams, a forecasting agency, has combed through the exhibitors’ novelties in order to detect the most innovative cosmetics and the upcoming trends.

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After reviewing thousands of different products, Beautystreams made its selection and highlighted four major trends.

Fill it up

It’s time for refills! Today, these solutions are becoming more and more premium and support a wider spectrum of products.

Dear Dahlia - Blooming Edition Paradise Jelly Single Eyeshadow
This eyeshadow has an innovative gel texture. Its octagon-shaped packaging is made from recycled plastic and is refillable.

Haan - Toothpaste
This toothpaste, formulated with 96% naturally derived ingredients, is also vegan and formulated with prebiotics. The packaging is refillable, just insert a new pouch of products inside the case. On top of that, the brand donates 20% of its profits to fund water projects in developing countries.

Let’s talk about sex

“The dramatic growth of the sexual wellness market, which is expected to reach $11 billion in the U.S. by 2022, is a testament to the extent to which sexuality is considered essential to our balance,” says Beautystreams.

Vella Bioscience - Women’s Pleasure Serum
This serum aims to intensify and prolong orgasms. According to clinical studies, women between the ages of 23 and 75 have experienced an increase in the frequency and intensity of orgasm.

Intimate Care - ConditionHer
This …

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