Already popular for all the qualities it is known for, e-commerce has become almost unavoidable since the beginning of the health crisis. Many people have turned to this distribution channel because of the closure of a number of stores. And if traffic has increased, consumers’ expectations in terms of service have also evolved. Akeneo, a company specialized in Product Experience Management (PXM), has listed the challenges facing manufacturers in the field of online sales.
Doing business on the Internet is good, doing business on the Internet with efficiency is better.
According to Akeneo, there are several issues to be aware of in order to fully meet the expectations of Internet users.
Responsibility and transparency
Consumers are more engaged than ever. They scrutinize the composition of what they buy and always want to know more about the manufacturing process. According to Akeneo, it is essential that buyers have access to this information on the sites where they make their purchases and that the information sheets are correctly filled out.
Social networks
Consumers spend nearly 5 hours a day on the Internet, half of which is spent on social networks (Instagram, Tik Tok). And these platforms are increasingly developing their online shopping space. But beware, for the Internet user to go through to the act of buying, he must find on social networks the same information and the same comfort as on traditional sales sites.
The importance of video
According to Akeneo, the use of video support (which allows to see the product, its benefits, etc.) increases sales by 144%. A tool that brands would be wrong to deprive themselves of… but beware of the quality …
