For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking highlights manufacturers with a global presence (present on at least two continents) and a penetration rate of at least 1%.
The Kantar Footprint ranking covers all industries. It covers all “consumer” sectors.
Top 50
Among the brands preferred by consumers worldwide are, in order:
• Coca-Cola
• Colgate
• Maggi
• Lifebuoy
• Lay’s
• Pepsi
• Nescafé
• Indomie
• Dove
• Sunsilk
• Vim
• Nestlé
• Knorr
• Brooke Band
• Lux
• Sunlight
• Downy
• Kinder
• Kraft
• Oreo
• Heinz
• Sprite
• Dettol
• Danone
• Head & Shoulders
• Pepsodent
• Close-up
• Cheetos
• Nivea
• Doritos
• Rexona
• Dr. Oetker
• Bimbo
• Quaker
• Fanta
• Palmolive
• Pantene
• Tide
• Barilla
• Ajinomoto
• Mc Cormick
• Comfort
• Lipton
• Milka
• Pond’s
• Hershey’s
• Gatorade
• Philadelphia
• Activia
• Milo
Nice performance of cosmetic brands since they occupy more than one fifth of the ranking.
Focus on beauty
The hygiene/beauty brands most chosen by consumers, worldwide, are :
• Colgate
• Lifebuoy
• Dove
• Sunsilk
• Lux
• Head & Shoulders
• Pepsodent
• Close-Up
• Dettol
• Nivea
• Rexona
• Pantene
• Palmolive
• Pond’s
• Safeguard
• Garnier
• Gillette
• Always
• Crest
• Oral-B
