Kline has identified several major trends.

Longevity
Rather than fighting fiercely against the signs of passing time, consumers want to age well. The aim is to feel good about themselves for as long as possible. And that’s where cosmetics brands come in. There is a real need for innovation. Some companies are betting on food supplement/cosmetic combos to maximize the effect of their products.

Regeneration
Brands are increasingly interested in exosomes, microscopic “intercellular messengers” capable of acting on cell regeneration. “These tiny molecular compounds made up of proteins and lipids are attracting attention for their ability to accelerate skin and scalp rejuvenation,” explains Kline. “Consumers are increasingly turning to luxury products containing exosomes. While these compounds have long been the cornerstone of medical aesthetics, their expansion into skin and hair care marks the beginning of a new era of beauty, where innovation fuels demand for advanced, science-based solutions.”

Scalp detox
Skinification” is taking over all cosmetics segments, including hair care. According to consumers, healthy hair requires a healthy scalp. “Detoxifying this area involves deep cleansing and exfoliation beyond the classic wash, targeting dry shampoo residues, styling products, dirt, dead skin cells and sebum build-up. Inspired by skin care, scalp detoxification …