What will be the cosmetic trends of tomorrow? If it is not possible to answer this question completely, the analysis of searches made on social networks by Internet users can provide solid food for thought. This is what Trendalytics, an American company expert in data processing, has done. The agency has published a report on its findings.
To conduct this survey, Trendalytics relied on searches conducted in the month of November 2021. The firm focused on popular trends that will continue to grow over the coming year.
The new cat eye
This classic eyeliner is getting a makeover. Many professional makeup artists are coming up with new ways to line and work it. As a result, searches have increased by 346% on social networks.
Pump it up
In search of fuller lips, consumers are looking for products and techniques to achieve this result (+501%).
Touch of natural
Not too much sophistication. This year, it’s all about bringing out your natural beauty. This includes moisturized skin, rosy cheeks and full eyebrows (+230%).
The question of inclusiveness
Cosmetics must be plural. Consumers are looking for unisex skincare (+65%) or even protocols to help get through menopause (+51%).
Nail art is on the rise
This term has never been more accurate. Manicures are becoming true works of art. The most popular designs are checkerboards (+98%) and “swirls” (+53%).
The scientific endorsement
More and more people are becoming professionals in cosmetic formulation. INCI lists no longer hold any secrets for them. These insiders are therefore looking for expert care. For example, …
