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The five upcoming trends according to BeautyStreams

Les cinq tendances à venir selon BeautyStreams

On the occasion of the 2022 edition of Cosmoprof Bologna, the forecasting agency BeautyStreams has unveiled its exclusive beauty forecasts for 2027. Mood boards were displayed in the main aisle of the show.

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BeautyStreams has identified five macro-trends that are likely to reshape the landscape of the cosmetics industry in the coming years.

Age of ethics
Ethical behavior is expected from companies and is an important driver of buy-in. “According to a recent consumer survey, 90% of respondents in the U.S. said they would be willing to boycott a brand because of irresponsible business actions,” says BeautyStreams.
According to the trends firm, the entire value chain will be scrutinized, from the sourcing of every ingredient to the way employees are treated. “Citizens can also be expected to support manufacturers that don’t push consumerism and that are part of a project to restore nature.”

Metaversal Living
As humanity runs out of resources, digital and the Metaverse will represent one of the biggest transformations for everyday consumer goods.
“Worth $46 billion in 2020, the size of the Metaverse market is expected to reach as much as $800 billion by 2024. The digital space is undoubtedly one of the most lucrative business opportunities for goods like cosmetics,” comments BeautyStreams.
According to the agency, the Metaverse will soon become part of consumers’ lives. It therefore advises to think now to a communication strategies, to develop products to …

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