How has the Thai population adapted to the health crisis? Has it adopted new consumption habits? Mintel, a trend and forecasting firm, has answered these questions in a report that paints a portrait of the Thai in 2022.
Thais are becoming more and more aware of global warming.
They are trying to be careful about their impact on the planet. However, the pandemic has slowed down the desire of citizens to live more sustainably. Concerns about hygiene and the increased use of online shopping and food delivery services have led to increased waste and overconsumption.
Nevertheless, goodwill is still present. “Older people (45+) are engaging in responsible practices. Younger people, especially 25-34 year olds, are looking to support sustainable brands.” But to motivate them to stay on this path, the products marketed by manufacturers must be healthy and easy to use.
“It’s important that products have an immediate positive impact on the planet,” Mintel adds. “Thus, consumers are sensitive to the language and evidence shared by professionals.”
Psychic well-being
Thais are increasingly prioritizing their health. They are also spending more money on self-care. “However, as the pandemic has reduced purchasing power, brands would do well to develop healthy alternatives at lower cost,” says Mintel. “Despite their desire to maintain or improve their balanced lifestyle, Thais continue to face obstacles. They often lack the time to take care of themselves, hence the need to offer them concepts that are …
