Will the coronavirus crisis have taken its toll on our way of life? Confinement, telecommuting, fear of disease, social distancing, all these terms have entered our vocabulary, but above all our habits. To better accompany these sometimes violent changes, L’Oréal’s Consumer Division has taken stock of new hygiene behaviours… to see how its brands can respond to them.
“At each stage of the COVID-19 pandemic, many everyday habits have been transformed, starting with hygiene,” explains L’Oréal.
Indeed, the categories of cosmetic products that were most purchased during the containment period are :
• Soaps (+73%)
• Staining (+ 40 %)
• Hand creams (+29%)
• Cologne (+ 5%)
“With the massive adoption of new washing reflexes, essential care products such as soaps, hydro-alcoholic gels and creams will become part of the French routine,” the group predicts.
On the other hand, the big losers in this top are deodorants. The cessation of social interactions and travel will have been the reason for the consumption of this type of product during the confinement.
Many French people have then reduced their personal hygiene.
74% of women maintained a complete daily wash versus 61% of men, compared to 81% and 71% respectively before confinement.
Post-confinement hygiene
At the very first line, hand hygiene continues to explode. Consumers are still in demand for hydroalcoholic gel, which is why Garnier sells it on mobile phones.
“As of June, more than 2 million 100 ml bottles were sold at an affordable price, in addition to the 600,000 units offered to retailers to reinforce health measures …
