Pinterest is a great tool for anyone looking for inspiration. For the past few years, the social network has published (at the end of the year) a notebook on upcoming trends based on the most viewed pages. Focus on the beauty predictions.
To write this brief, Pinterest compared global searches conducted between September 2020 and September 2022.
Gemini hair
“Have two favorite colors? Don’t choose anymore. In 2023, generations Y and Z want hair that’s on point with singularity.”
In fact, hair style research has increased dramatically:
• Black and blue braids (+215% searches)
• Pink and lavender dye (+345%)
• Brown to pink balayage (+280%)
• Multicolored hair (+135%)
“By wearing a mask, Internet users have found other means of expression than makeup. Using unusual colors allows them to reveal their personality, even when they have to hide half their face. It’s a way to free yourself from constraints and bring authenticity back to human relationships,” Pinterest resumes.
Micro Makeover
No more length. Nails and hair are getting shorter.
Pinterest users are looking to sport:
• A thin French manicure (+235%)
• A square, unstructured cut (+550%)
• A micro fringe (+110%),
• Small braids (+45%)
According to the social network, this trend is explained by a weariness of XXL. Consumers want to end the fashion of eyelash, nail and hair extensions.
Crown care
“Skin care has taken center stage in the beauty world for the past few years. But in …
