The Harris Interactive study, commissioned by the Slow Cosmetics Label, shows that 92% of French women aged 18 to 50 buy natural or organic cosmetics at least once a year. Among them, 59% do so at least once every three months.
French women say they buy these products mainly in supermarkets and hypermarkets (76%), whereas one might think that organic shops, the Internet or parapharmacies would be more appropriate for this type of product.
In reality, only 17% of French women go to organic shops to buy their cosmetics. 41% of French women say they also buy their cosmetics in pharmacies/parapharmacies. E-commerce stores are frequented by 25% of French women for these purchases.

A purchase mainly guided by health concerns

The study showed that French women choose their cosmetic products primarily on criteria related to the preservation of their health (47%).
Respect for the environment is a less important choice criterion (17%).
Other criteria also come into play, but to a lesser extent. Thus, despite the media and political context that often mentions it, local production or “Made in France” only motivates 8% of French women.

Interest in Slow Cosmetics

Commissioned by the Slow Cosmetics label, this survey also focused …