According to the NDP Group (market research specialist), the selective beauty market fell -1.5% in value last year. For the FFPS (Fédération Française de la Parfumerie Sélective), the sector, in a market which weighs 2.9 billion euros, has more than doubled in value;t ended the year well compared to other business lines related to personal equipment. However, with contrasting results depending on the types of players and product categories.
Press release of the FFPS
The selective market held up well in 2013 with a decline in value of -1.5% in a market worth 2.9 billion euros. However, the results vary according to the type of player and product category. Chains are more resistant than department stores or independents; make-up and skincare do better than perfume.
The self-employed, most affected by the crisis
This year again, not all actors are in the same boat. Indeed, the channels which represent 76% of the market turnover, end 2013 with a stable turnover. A month of December up +0.5% in value and an increase of 59 points of sale explain these results.
Department stores, which represent 9% of the sector's sales, also posted a fine performance despite a more difficult December (-.8% in value compared to December 2012) with a +0.5% increase on an almost equal basis (+4 stores in 2013). It was the self-employed who bore the brunt of the crisis and recorded a decline in turnover of -9.8%.
Make-up, the category that resists best
While all three categories face contrasting consumption, each has been supported by notable successes.
Make-up, which ended the year with sales almost stable compared to 2012 (-0.7%), …
