Science and trend come together: a new perspective on coherent development for cosmetic products. From the title alone, one could have feared that Marie-Alice Dibon and Maryelle Allemand’s presentation would be a mixture of more or less obscure or abstract concepts. But it was the opposite: the two women swept the audience off their feet with a fascinating review of the ways the world of cosmetics changes due to scientific advances. Or when the smallest bacteria may revolutionise the very concept of the cosmetic product.
Les Matinales de la Cosmétique
(the Cosmetic Breakfast Meetings), organised by
Sylvain-Romain Cotte
(
SRC Consulting
), are now held every two months for cosmetics professionals on a topical issue.
The guests for this 39th edition were Marie-Alice Dibon (
Alice Communications Inc.
) and Maryelle Allemand (
Rise Emerging Culture
). Dibon divides her time between the U.S. and France, navigating biotech and cosmetics, while Allemand, with a background in fashion, works at the intersection of trend forecasting, creativity, and sustainable development. Their backgrounds are very different but they share a common approach to product development methodology and working on business processes, based on the exploration they undertook together of the great scientific discoveries of the past ten years and the impact these discoveries have had on trends.
As science learns, the world of cosmetics turns
Beginning now, and at least until 2020, the cosmetics industry is in an era of change. New technologies (smartphones and tablets, e-commerce, social networks, etc.) and the new order of sustainable development are having a strong impact on the sector: ‘ Cosmetics and their messages will no longer be consumed in the same way ,’ states Maryelle Allemand. ‘ It is no longer …
