As every year, The Fragrance Foundation France (an association founded by professionals in the world of perfumery), has unveiled its list of perfumes recently launched on the French market. Invictus by Paco Rabanne and Jour d'Hermès are the big winners of this 2014 edition.
Press release of The Fragrance Foudation France
While last year, a feminine perfume ( The Little Black Dress Guerlain's Awards) had dominated all categories and federated the choices of both the general public and professionals, the prize list of this 22nd edition of the fifi Awards gives a slightly more varied picture of the novelties of French perfumery. Thirteen perfumes shared sixteen prizes. We will note the plebiscite of professionals for Invictus by Paco Rabanne who dominates all categories. On the women's side, Day d'Hermès wins for its fragrance and bottle, while Sì by Giorgio Armani wins the prize for the best advertising campaign. The general public made a different choice by electing One Million Intense by Paco Rabanne and I love Voile de Parfum of Dior.
Unanimous professionals for male novelty
In the three categories praising creativity and innovation, it is Invictus by Paco Rabanne (Puig), which won all the votes: with 20.1% of the votes for the fragrance imagined by IFF (Véronique Nyberg, Anne Flipo, Dominique Ropion and Olivier Polge), a nice score for the bottle created by Cédric Ragot (glassmakers: Pochet du Courval and SGD) and even more than 20% of the votes for the campaign that …
