New organizational chart for the French cosmetics brand. Digital expert Julien Schneider has been promoted to this position to help L’Occitane en Provence France improve its physical and online activities.
With a wealth of experience in e-commerce, the new CEO began his career with Pixmania and the Fnac group. He then joined the fashion world, notably at Balibaris, where he became Chief Digital Officer of the MF Brands Group, and then CEO.
“With a wealth of experience in managing brand transformation and elevation, and genuine digital expertise, Julien Schneider will now support the L’Occitane en Provence brand in its transformation. He will focus on highlighting the unique history of this company founded in 1976, while promoting the expertise of its laboratories and its French manufacturing process based on natural ingredients. As a true cultivator of change, Julien Schneider will also affirm the brand’s move upmarket, already announced on and offline,” said L’Occitane en Provence France.
