On Tuesday 24 and Wednesday 25 September 2013, in Berlin, the 6th edition of the Natural and Organic Cosmetics Conference (Naturkosmetik Branchenkongress) organised by Naturkosmetik Verlag e. dambacher, in liaison with the Nüremberg Fair (NürnbergMesse). This convention is attended by more than a hundred participants, who come to exchange and think about the tomorrow natural and organic cosmetic industry, through conferences, workshops and round-tables.
The cosmetics trade has taken on the topic of sustainability, resulting in changes for the entire cosmetics market. The boundaries are increasingly blurred. A large number of cosmetic companies are claiming value-oriented management for themselves – but what is credible? To emphasize the identity of natural cosmetics, today´s market more than ever requires innovative concepts beyond run-of-the-mill solutions – the only way to convey authenticity and credibility to discerning customers. This year´s Congress will therefore focus on creative future concepts and discussions, highlighting existing boundaries and presenting new perspectives.
You may expect
• Sustainability: reality & discrepancies
• Set of values: near-natural vs. organic cosmetics
• Natural cosmetics: how much morality can the market tolerate?
• Focal point customers: striving for the favour of customers
• POS: retailing in the future
• R&D: everything is feasible – everything is OK?
• Value-oriented management: establishing values
• Best Practice: how innovative are retailers?
Participants
Senior executives and decision-makers (national/international) of the cosmetics business with an interest for the changes of the market: marketing & sales, research & development, purchasing, manufacturing, trade, private labels, development and production facilities, drugstore and cosmetics retailers, perfumeries, pharmacies, organic retailers, health food shops, privately owned food …
