The Nuxe brand has decided to shake up the codes of cosmetic communication with a campaign for its 100% digital Crème fraîche that includes a strong focus on Snapchat. It relies on augmented reality to help Snapchatters discover the use and benefits of its innovative Crème fraîche® 3-in-1.
Through an Augmented Reality Lens, Snapchatters can play with the three use cases of the product: moisturiser, cleansing milk or plumping mask and see their skin sublimated on the screen thanks to a before/after effect. Snapchat’s augmented reality offers what no other format can: the immediate ability to test the product virtually, a significant advantage for discovering all its facets.
This activation has a double objective, branding and engagement. In addition to the Try-On (augmented reality test) format of the Lens, and in order for users to understand the multiple benefits of the product, the Nuxe brand also relies on a multitude of videos as well as on the variety of formats available on Snapchat: Commercial, Snap Ads and Story Ads.
“Thanks to its screen divided into three (one for each use) and its three atmospheres, the Lens makes the experience immersive, interactive and educational. An innovative activation with a new format and a product that perfectly meets the expectations of Gen Z,” explains Sonia Garnier, Nuxe Corporate and Media Communications Director.
