Cosmetic brand The Body Shop, whose main positioning is focused on the fight against animal experimentation, is now accused of deceit by an Australian consumer defence organisation. How come? Their products are sold in China, where animal testing is mandatory for cosmetic products. Here are a few explanations.
The case was raised by Choice, an Australian consumer defence organisation. After conducting its own investigation, and with images as evidence, the organisation now affirms that The Body Shop deceives consumers by stating their cosmetics are not tested on animals.
Indeed, their products are available for sale in the Chinese airports of Beijing and Shanghai. And in China, cosmetics imported from foreign countries must, or at least can, have been tested on animals. This situation is pretty embarrassing for the brand, which has always stood against animal experimentation.
The Body Shop against animal testing
The Body Shop adopted this policy as soon as it was founded in 1976. The brand even became the spearhead of the “cruelty-free” movement by leading a campaign to ban cosmetics animal testing. And their buyout by L’Oréal in 2006 did not change anything to this positioning. As an example, the page entitled “Our values” on their website still claims "Here at The Body Shop we've always been passionately against animal testing. We've never tested our products on animals. This means you can be sure that our products have not been tested on animals for cosmetic reasons."
And that is why the brand deliberately avoids the …
