“In the face of the climate crisis, global conflicts and generational inequities, the contributions, perspectives and representation of young people are more critical than ever,” The Body Shop explained. “They have a right to be included in the policy decisions that affect them, but there are many barriers to their participation.”

The Body Shop and the Office of the UN Secretary-General’s Envoy have launched the global Be Seen Be Heard movement. The goal of the campaign, which is being promoted in stores and on the brand’s website, is to raise awareness among young people about the importance of their involvement in political affairs.

“The intergenerational gap in power, influence and trust is one of the greatest challenges of our time. As young people have made clear through their activism, they are deeply concerned about the structural change needed to create more equal, just and sustainable societies. Political participation is a right, and the lack of youth representation where decisions are made contributes to a growing distrust of institutions. This campaign is an opportunity to change that,” said Jayathma Wickramanayake, UN Secretary-General’s Envoy for Youth.