We tend to consider it simply as a natural cosmetics label, or yet another one, one among others, or even as a label for German cosmetics… But NaTrue is actually much more than this. CosmeticOBS was invited to the annual general meeting of this association last May 22, 2015, in Berlin. Find out about it here.
Both an overview of the work done since its origins and a presentation of its visions and strategies for the future were on the agenda of this annual general meeting. NaTrue opened the doors – and debates – to CosmeticOBS in full transparency, with a main objective: make more people get familiar with the association, and possibly clear up a few lingering misconceptions about it, in particular in France.
CosmeticOBS did raise this issue when it conducted a survey of its web users on organic cosmetics between January 5 and February 2, 2015: only 22% of respondents had declared they knew the NATRUE label, 32% they did not know what it corresponded to, and 39% they had never heard of it (see our article on this topic).
And yet, this label was created eight years ago, and since then it has been appearing on an increasing number of cosmetics products. However, if NaTrue declares 80% of natural and organic cosmetics bear its logo in Europe, only 4% do in France.
An expanding label
Of course, from the very beginning, the NaTrue label was intended for the global market. And if it was first identified as a German logo …
