The cosmetic professional hair care products dedicated to black consumers differs in many ways from what can be observed in the global hair salons market. Kline reveals three things you didn’t know about the professional hair care market for black consumers.
According to Kline research, three facts make this market so special.
1. Hair is an extremely important part of a black woman’s image
People of African descent are devoted to their hair looking its absolute best; in many countries, these consumers spend more on their hair than other consumer groups. The importance of hair to black consumers dates back to early African civilizations. Hair is a connected part of the black population’s history, highlighted in books, and exhibitions.
2. Dedicated hair salons for black consumers
How does the importance of hair translate into consumer needs? The importance of hair is closely linked to who the hair is entrusted to—black consumers in many countries do not go to “regular” hair salons, as they only trust the expertise and know-how of ethnic hairstylists. The number of ethnic hair salons is huge in some markets. For example, in South Africa, there are about 100,000 hair salons dedicated to ethnic hair, although only a small percentage have a license and are officially running their businesses. In the United States alone, there are approximately 23,000 ethnic salons officially registered.
3. Specific products for black consumers
The importance of hair in one’s image, as well as …
