The indian cosmetic market is promising. Despite the health crisis, it should reach 24.3 billion euros by 2026 (compared to 11 billion in 2020). The Team France Export of Business France has detailed in a technical sheet all the elements to master in order to satisfy Indian consumers in terms of cosmetic offer.
India is the second most populous country in the world, after China. Its population is young (72% of Indians are under 30 years old) and is synonymous with growth, as its purchasing power is constantly increasing.
Nevertheless, the beauty sector in India caters to all, with diverse and varied product positioning.
Trends
The direct consequences of the pandemic on the cosmetics industry have been:
• A significant increase in the use of e-commerce
• A very good performance of hygiene products
• A gain in popularity for the clean beauty segment
As the country is very polluted, consumers are more and more sensitive to climate issues. “They value natural, organic and ethical products. They pay attention to the packaging (biodegradable), the composition of the products and appreciate the presence of certain ingredients whose virtues they know.”
Market characteristics
Local and international brands share the Indian cosmetics market.
Local players are present in the natural and ayurvedic segment. International brands are developing in own stores and have a premium positioning.
Positioning of the French offer
France is the third largest importer of cosmetics in India (8.1% market share).
The following brands can be found:
• L’Oréal
• Dior
• Chanel
• …
