Detox claims are mainly found in skincare and drinks but recent enthusiasm for superfood ingredients and cold pressed juice can represent a new source of inspiration for fragrance and beauty brands. An analysis by the Mintel Beauty Team for CosmeticOBS-L'Observatoire des Cosmétiques.
Bullet points
1. Within the beauty and personal care and food and drink markets, the term ‘detox’ currently appears mostly in skincare.
2. The strong interest in natural ingredients and added benefits can boost the use of detox ingredients in fragrances.
3. Consumers across borders are aware of the impact of their diet and lifestyle on their skin.
Detox is a popular claim in beauty products
Many consumers believe they need occasional assistance to help remove toxins or prevent them from building up in their body. Claims made by detox programs range from overall better health, improved energy and digestion, to increased concentration and even clearer skin. According to Mintel GNPD, ‘detox’ is currently most used in skincare launches, followed by hot beverages, hair products and juices.
In the beauty and personal care categories, ‘detox’ ingredients like superfood and essential oils are used for their functional benefits but also for their ‘detoxifying’ fragrance.
Global launches of ‘detox’* products as % of total beauty & personal care and food & drink sector launches, Jan–Oct 2014
| % | |
| Skincare | 56 |
| Hot beverages | 13 |
| Hair products | 11 |
| Juice drinks | 10 |
| Soap & bath products | 4 |
| Soup | 2 |
| Bakery | 1 |
| Other | 3 |
| *includes "detox" with … | |
