While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which refers to individuals aged 15 to 22, is an industry passion. However, to attract her favours, you still have to know her….
At the Beauty Day, organised by the CEW on 4 July in Paris, Stéphane Truchi, President of the IFOP and Éric Briones, co-founder of the Paris School of Luxury, highlighted some of the characteristics of Generation X.
To do this, Stéphane Truchi and Éric Briones used the first results of the IFOP study conducted on a panel of 2400 respondents, aged 15 to 22 years and residing in the United Kingdom, France, the United States and China.
Generation X or peaceful beauty
In terms of well-being, the 15-22 age group is committed to reconciliation and peacefulness. Stéphane Truchi explains that there are several fundamental pillars that build this beauty.
Inclusive beauty
“This item includes the idea”that we are proud of ourselves and at the same time concerned about the eyes of others,“ says Stéphane Truchi.
According to him, the willingness to express who we are by showing our defects and imperfections is growing stronger and stronger. “Inclusiveness induces a posture of great evolution in assumed beauty, as we can see with the explosion of androgynous models,” he continues.
The ‘true’ beauty
80% of young Z women think that beauty is about being who you really are.
This notion is fundamental …
