To celebrate their 12-year partnership, IOMA Paris and Marionnaud have decided to democratise customised skin care even further. The selective market brand is offering a premium beauty experience to its customers through the creation of its very first made-to-measure cream, Marionnaud Skin System Personalized, available in its shops and on its website.
In the shop, the customer makes a quick skin diagnosis. A unique formula, Made in France, from among 844 possible combinations, is then created before their eyes by the IOMA In.Lab device. A tailor-made cream is created by a Marionnaud beauty consultant.
Two bases, one moisturising and one anti-ageing, are available to choose from.
Each contains either the star active ingredient of the Marionnaud Skin Système Hydrate range (Swiss glacier water) or those of Marionnaud Skin Système Pro Age Lift (a complex of hibiscus flower and baobab).
Then, the IOMA In.Lab device formulates the personalised cream by mixing the chosen base with IOMA moisturising and anti-ageing active ingredients. The dosage of these four active ingredients is personalised according to the diagnosis (Serum H1: Long-lasting hydration, Serum H2: Self-regulating hydration, Serum R4: Cell renewal, Serum R5: Firming and smoothing).
An omnichannel experience
This experience will soon be available on the Marionnaud.fr website.
Online, customers will be able to answer the questions to carry out the diagnosis from home.
They can then choose home delivery or click & collect from the nearest Marionnaud shop.
This feature is also available for the IOMA Paris personalised skin care products already available at Marionnaud: Ma …
